Luminous Madi Structure
Gyula Kosice, 1946

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Argentinian artist, Gyula Kosice, created the first works to employ neon light as a primary medium. The piece above belongs to his Estructura LumÌnica MadÌ series from 1946. Kosice was a founding member of Grupo MadÌ, an arts collective that "drew freely on a wide spectrum of European avant-garde art tendencies such as Dada and Russian Constructivism." With the neon pieces, Kosice sought to avoid "all interference by the phenonmena of expression, representation, and meaning" (collecÌoncisneros.org).

The use of neon as a medium became more common in the 60s and 70s with decidedly more conceptual works by artists like Bruce Nauman, Dan Flavin, and Joseph Kosuth. A Museum of Neon Art even exists in Los Angeles.

I've been struck lately by the beauty of neon (both artistically and commercially applied) and decided to look into its early creative adoption. I was surprised to find that its history in art went as far back as 1946, which is certainly to Kosice's credit as an innovator.

Submitted by
Brett Schultz

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