The Work of Art in The Age of Mechanical Reproduction
Walter Benjamin, 1937

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Benjamin wrote one of the most often cited works in new media The essay was written thinking mainly about film, but the ideas apply to the rest of new media as well. The \"Cliff\'s Notes for dummies\" version of the essay: Before, reproduction of a work of art was imitation. Now reproduction goes beyond 1-1 imitation so much that it is important to think about what it means. When you can have hundreds of lithograph reproductions of almost the same quality of the original, where is the value in the original? And what about those works that are made to be reproduced? (Such as film)

Authenticity is then important and it is measured in space and time. However the reproduction is \"freer\" to be placed in situations in which the original cannot be placed.

Another value of the original is tradition. The reproduction referrs the viewer to the original. However all this originality came into crisis with works of art made with the new traditions of mechanical production, as works of art can be made to be reproduced. As such then art was released from tradition. And art for art\'s sake was born. It no longer talks about social functions, it talks about itself. What is interesting is that the loss of ritual and the artwork for reproduction also makes it political. The value of art is to be measured in terms of cult value or it\'s exhibition value.

The questions that arise for me is, when art can create itself as interactive or reactive art can, when it is made only in the instance of reaction or interaction with an audience, is art still talking about the same thing and is the value still the same?

Submitted by
Guillermo Acevedo

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